ADVERTISING
Some work from my 5+ years as a creative, mainly at various FCB's round the place.
REMUNDIES
tvc, radio, ooh, print, social, digital, direct & pr
The worlds first Reminder Undies.
No one knows your balls better than your undies, so for testicular cancer awareness week Jockey Undies paired with NZ's ball handling heroes (The All Blacks) to create undies that sent life-saving reminders for men to check in on their skin twins.
Client: Testicular Cancer NZ, Jockey, & The All Blacks
Awarded: 3x bronze Axis Awards
TVC
OUT OF HOME
OUT OF HOME - SITE SPECIFIC FOR MEN
PUB/BAR BATHROOMS
GYM LOCKER ROOMS
SOCIAL
RADIO
CASE STUDY
EXCUSEQUENCES
print, radio, ooh, social & digital
NZ Police have heard all the excuses, but they've also seen the consequences they lead to.
Client: Waka Kotahi - NZ Transport Agency and NZ Police.
Awarded: Axis Awards bronze
OUT OF HOME & PRINT
This was a full CG job. It meant we could create in vivid detail the impact a crash would have on the vehicle/excuse.
RADIO
WOULD YOU RATHER?
tvc
You can lose more than your license when you drink and drive.
Client: Waka Kotahi - New Zealand Transport agency.
TVC
radio
DRIVE PHONE FREE
Most accidents on NZ's roads are caused by drivers looking down at their phones. So during rush hours we put out targeted radio ads to remind people to look forward.
Client: Waka Kotahi - New Zealand Transport Agency
RADIO
tvc, radio, ooh, social, in-store & digital
PAK'NSAVE RETAIL
Stickman is an icon in NZ, and all he's ever done
is tell Kiwis about the great in-store deals on offer.
Client: PAK'nSAVE (NZ's low cost supermarket)
Awarded: Axis Awards client of the year
and a pat on the back.
'RETAIL' TVC
case study
CHANGING FOR CHANGE
How can we change attitudes about paternity leave?
By giving dads the tools they need to be dads.
Client: Dove men+care
Awarded: One Show silver pencil (young ones)
CASE STUDY
INSTICKMAN
social & digital
Instickman. Low cost. Big influence.
Bringing PAK'nSAVE's brand mascot, Stickman, to the gram.
Client: PAK'nSAVE (NZ's low cost supermarket)
Awarded: Axis Awards gold, silver & 2 bronze
Beacon Awards gold & silver
IAB Awards gold & silver
Effie Awards bronze
CASE STUDY
Then Instagram's algorithm started connecting the dots of NZ's most influential.
print, ooh, social & digital
THROUGH MY EYES
For NZ Police, speeding tickets are meant to be preventative. Encouraging them to slow down to prevent something much worse things from happening. Things first responders would love not to see again.
Client: Waka Kotahi - NZ Transport Agency and NZ Police.
Wider campaign awarded: 2x bronze Cannes
OUT OF HOME
DATA-DRIVEN DEMOCRACY
dynamic ooh, social, & digital
New Zealand led the world with it's COVID-19 response. But a nationwide lockdown caused huge problems for the 2020 election. Voting early and safely was critical to ensure high voter turnout.
Each of the 2500 voting places had different hourly admissions, also with differing opening and closing times. We gathered all the complex and changing Data and took it to the streets - delivering the where and when to vote, at the right time and place. Live.
The result was NZ's highest ever voter turn out in over 20 years.
Client: Electoral Commission NZ
DYNAMIC ADSHEL
DYNAMIC OUT OF HOME
print, radio, ooh, social, in-store & digital
WINTER
Launch winter & halloween campaign for Foursquare new brand look and feel.
Client: Foursquare convenience superettes.
Awarded: gold at Best (NZ design awards)
RADIO
OUT OF HOME - IN-STORE SNACKS
OUT OF HOME - WINTER WELLNESS
IN-STORE (HALLOWEEN SPECIFIC)
FEEL QUALITY
pitch - full 360 campaign
Quality you can really feel.
Client: Oak Furniture Land (This was part of a full 360 campaign pitch, but I particularly enjoyed these radio. Volume up.).
RADIO
tvc, radio, ooh, social, in-store & digital
EVERYDAY LOW PRICES
Everything at PAK'nSAVE is designed to save you money. This is an example of some of the wider elements created for a campaign.
TVC
IN-STORE RADIO
OUT OF HOME
IN-STORE
Everything at PAK'nSAVE is designed to save you money.
So we'd show that in a tongue-in -cheek way with a 2 page spread in NZ's top architecture and design magazine to show off PAK'nSAVEs incredible in-store cost-cutting designs.
(specifically, the advertising ones)
AWARDS
2023
axis awards | radio - bronze
axis awards | print - bronze
bestads | print - ad of the week
bestads | tvc - ad of the week
2022
axis awards | direct - bronze
best awards | brand identity - gold
axis awards | digital copywriting - bronze x2
axis awards | integrated campaign - shortlisted
the radio bureau | orcas - finalist
bestads | print - ad of the week
bestads | radio - ad of the week
2021
axis awards | influencer - gold
axis awards | creative use of media - silver
beacon awards | small budget - silver
iab awards | digital - gold
iab awards | social - silver
axis awards | emerging talent - finalist
effie awards | effective social - bronze
axis awards | digital copywriting - silver
ad stars | radio & audio - bronze
bestads | interactive - ad of the week
office best dressed - halloween
2020
axis awards | brand experience & activation - finalist
axis awards | digital & integrated campaign - finalist
nzdm | channel - gold
drafties awards | upcoming juniors - gold
2019
one show | young ones - silver
d&ad | new blood - shortlist x3
2018